Maggie Macnab, author of Decoding Design, discusses her new book, her approach to design and her interest in symbology. 1 quote from Decoding Design: Understanding and Using Symbols in Visual Communication: ‘Designers need to recognize that, though their goal is to influen. . By Maggie Macnab Decoding Design: Understanding and Using Symbols in Visual. Communication (First Edition). Click here if your download doesn”t start.

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All of the little details are right, from its visually comfortable grid to the stunning panoramic long-exposure photos of cities and urban sprawl. Neil Tortorella Tortorella Design [ SinceMaggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients. Read more Read less. What is your favorite aspect of the book? Logo design is particularly difficult because you are tasked with refining sometimes very complex information to its most mwggie bits.

The trouble is that Macnab presents scientific theory, Euclidian geometry, numerology and mysticism as concepts of mzcnab validity even though they don’t operate on the same planes of rigor.

Some sections, such mqggie a clear and cohesive discussion of the fundamentals of color theory, fractals or the Fibonacci sequence are truly beautiful and erudite introductions to difficult concepts.

I’m even more concerned for the potential non-science reader, unschooled in hypothesis testing, who may take both the science and the superstition as fact, or equally reasonable.

I sometimes start with a list of words to organize specifics about the client, and then begin thinking about what visual opportunities there might be to combine them with an maygie pattern or symbol. Would you like to tell us about a lower price?

We often find ourselves competing with a client’s neighbor’s cousin’s kid with a copy of Creative Suite. This appears over and over again in nature as it grows, as in the spiraling of plant leaves, where constantly irregular patterns or irrational numbers allow for the best passage of sunlight onto lower mavnab between the patterned ones maggei. I’m simply not qualified, and a large part of science is an awareness of when to suspend judgment. When this information is appropriately matched to client and integrated with information specific to them, you have a powerful and immediate piece of visual communication.


Author Maggie Macnab Discusses Using Symbols in Design

Macnab is clearly well-read, and weaves philosophy, science, and design into mahgie entertaining narrative.

How do you know what that is? Write a customer review. By deconstructing famous logos and other sample designs, you’ll learn how to communicate complex information quickly and intuitively with universal decooding meaningful patterns. Even scientists see patterns everywhere. Buying In, by Rob Walker The turn of phrase “buying in” could mean ponying up enough coin to get a seat at a high stakes poker game or changing one’s mindset to encompass a radical ideology.

I do a lot of research on my own. By deconstructing famous logos and other sample designs, you’ll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. Perhaps, then, in a world where scientific fact and fiction are often confused or mistaken, it was not appropriate for me to begin with hyperbole about a project that far eclipses my limited understanding.

Book Review: Decoding Design, by Maggie Macnab – Core77

I would guess that the logo was inspired by set theory where the buyer and the merchant intersect in that perfect little center that happens to be Mastercard’s business, but until I speak to the designer about his or her inspiration, it will remain, only a guess. Top Reviews Most recent Top Reviews. Please enter your email and we will send an email to reset your password.

The form energy takes expresses its function—features give elemental clues to essence. The human condition makes us see giraffes in the clouds, Jesus burnt into our toast, and buy into malarkey like astrology and numerology.

Decoding Design Quotes by Maggie Macnab

Already have an account? Exhibits like Bodies at the South Street Seaport and the Darwin Exhibition at the Deecoding Museum of Natural History may be capable of producing both wonder and horror, but not all visitors may realize the history of the discipline behind them. It has to be the eclectic nature of it.


Visual communication that conveys intuitive information instantaneously, but in a substantial and meaningful way, is crucial to success. Amazon Renewed Refurbished products with a warranty. It provides a reliable structure from which to begin the creative process.

The graphic design content, however, is rather exceptional. Read, highlight, macjab take notes, across web, tablet, and phone. By creating a Core77 account you confirm that you accept the Terms of Use. I find being aware of diverse resources and nature essential, and I hope it does that for others as well. So let me state clearly again: K Reset Password Please enter your email and we will send an email to reset your password. I tried to make that point in my my preamble, but let me reiterate it further here.

This was a fantastic book.

Mzcnab please do not mistake my commentary as advancing any doomsday views. Macnab structures the book around a numerical maggis, with chapters for each natural number Even if I don’t entirely agree with her analytical abilities, I have to admit that the results are often quite pleasing. There was a problem filtering reviews right now. Which seems to go against the norm, which is too-often designated as “following one’s intuition” by designers lacking the proper research into the project they happen to be working on.

In fact, several theories already exist, including multidimensional vibrating strings and branes that form the constituent particles of our universe, even though we only exist in three dimensions, plus time.