Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.

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Brand Management (English edition) – Rik Riezebos

A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.

This single location in Tasmania: Includes bibliographical references pages and indexes. Add a tag Cancel List of generic and genericized trademarks.

A Theoretical and Practical Approach. My library Help Advanced Book Search. We use nanagement to give you the best possible experience.


Brand Management (English edition)

These 3 locations in Queensland: These 4 locations in New South Wales: Login to add to list. Open to the public ; HF These 10 locations in All: Review quote Reviewers comments: Queensland University of Technology.

Other Authors Kist, Bas, author. It is a must for undergraduates studying specialist marketing degrees or postgraduates and higher degree students”, Richard West, consultant and Visiting Lecturer, Westminster Business School, University managemejt Westminster.

Brand Management : A Theoretical and Practical Approach

University of the Sunshine Coast Library. Account Options Sign in. Table of contents 1 The history of the brand 1.

Read, highlight, and take notes, across web, tablet, and phone. It will also be of benefit to marketing and advertising practitioners and CIM students. Companies became acutely aware of how their brand image could mean the difference between success and failure. Open to the public.

In order to set up a list of libraries that you have access to, you must first login or sign up. International schedule of classes of goods and services for the registration of brands Appendix 5: Home This editionEnglish, Book, Illustrated edition: A Theoretical and Practical Approach. The Best Books of Creating and Sustaining Brand Equity Tags What are tags?


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Physical Description xvi, pages: This single location in Victoria: Description Since the s, brands and the management of brands have attracted an enormous amount of interest.